GIS Launches Draxton Brand
Grupo Industrial Saltillo, S.A.B. de C.V., a Mexican multinational industrial conglomerate serving the automotive market, with a presence in the construction and housewares sectors, announced the consolidation of the three auto parts businesses – CIFUNSA, ACE and INFUN – into one unit named Draxton.
Draxton will be the name of the new consolidated unit and the brand name for all of the unit’s products. Draxton, along with the company’s joint ventures,will serve more than 50 customers in the automotive industry in six countries that represent the main markets for the sector. The capacity of the GIS auto parts sector will exceed 550,000 tons of iron casting, 10,000 tons of aluminum casting and 15,000,000 machined parts to supply global platforms.
“The formation of Draxton marks the culmination of a key stage in our globalization strategy. By unifying our original auto parts business, CIFUNSA, with two recent acquisitions ACE and INFUN, we expanded our presence to Europe and Asia,” GIS CEO Jose Manuel Arana said. “In Draxton, we are capitalizing on synergies, implementing shared best practices, and creating a new global brand in the automotive industry. For GIS, this will be our core business that today generates 70% of the group’s revenues.”
Draxton and GIS JVs will continue to be led by Jorge Rada, global director since 2016, who has more than 25 years of experience in the automotive industry. This division consists of more than 4,000 employees, 14 plants and three world-class R&D centers known globally as Draxton 4 Competitiveness (DC4).