Manufacturing is definitely seeing a sense of revival in the mainstream media and pop culture.  From television shows like Made in America and How Its Made to consumer advertising for automobiles (Toyota) and golf clubs (Ping), a resurgence in the love for manufacturing is happening.

Another example surfaced with Sailor Jerry Spice Rum, which produced a series of digital short videos called Hold Fast in which it is profiling “craftsmen of different stripes, to celebrate and honor the people keeping alive the spirit of authenticity and devotion to craft that Norman ‘Sailor Jerry’ Collins made famous with his pioneering tattoo work.”

The Hold Fast videos made their debut on November 21 by profiling the first five craftsmen, including Paige Tooker, owner of New York Art Foundry.  This copper-based investment casting shop is one of only a handful of metalcasters in New York City. The video interviews Tooker and gives you a glimpse into her craft. Take a look at the videos at http://sailorjerry.com/Social/

Sailor Jerry says more videos will be released on a weekly basis, with each one giving a unique insight into the philosophies and creative processes behind some of today’s most well-regarded and original artisans. Let’s applaud the rum manufacturer for seeing the art of metalcasting and the passion of metalcasters.